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Setting up an online shop or website is not difficult. The big challenge is how to market the site and drive traffic to it. The more traffic you get the higher is the Return Of Investment (ROI). We share a few tips on how to generate traffic to your website.
Make use of Google AdWords or
Yahoo Search Marketing |
Search engines serve billions of searchers everyday. Advertising with these search engines are very effective way of driving traffic to your site through the Pay-Per-Click (PPC) program. You can control your expenses according to your budget. Your choice of keywords and relevancy of your landing page determine the minimum cost of your bid. The minimum cost can be as low as 2 cents per click. |
| Make use of Google AdSense |
Instead of you pay to advertise, Google pay you for placing ads on your website. You will not make a lot from the commissions but Google will drive traffic to your site and index your web pages more often. Some Search Engine Optimization (SEO) experts use AdSense to increase the ranking of their websites. If you do not mind having the "Ads by Google" contents on your website, this is a very effective way of generating traffic to your website. |
Create blogs and articles on high-ranking websites such as (blogger, squidoo) |
Creating a backlink (link on other website to your website) to your website from these high-ranking websites will increase your website's ranking and thus will have a higher chance of being listed in search engines. |
| Search Engine Optimization (SEO) |
SEO is a big topic, which can only be covered in details in a few-hundred-page book. In short, it is a technique to make a website to be listed on top position in search engine results for some specific search keywords. A few important techniques are highlighted below:
- Content of your web page must be relevant to the search keyword. Relevancy is the most important factor that affects your ranking.
- Create relevant and unique title and description for every page (do not use the same title for all pages in your website)
- Avoid duplicate contents. http://www.abc.com and http://www.abc.com/index.html are considered two different URLs but same content if index.html is your default page. Search engines will penalize your website if duplicate contents are found that can be considered as spam. Spam sites could be totally removed by search engines from their index.
- Create keyword related anchor text (e.g. <a href="http://www.abc.com">Online Shop</a> for keyword "Online Shop") within your site and in external sites.
- Include keywords in URL (e.g. http://www.abc.com/Online-Shop.html) by using a hyphen "-" to replace a space.
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Advertise on high ranking website (e.g. MSN, streetdirectory.com, etc) |
Traffic from these high ranking websites will certainly flow into your website. |
Internet marketing is a huge topic and you will need to learn different techniques in order to achieve your specific marketing plan and goal. However, if you learn the secrets on how to generate traffic to your website, your online business will prosper and expand in this no-border Internet world.
If you are serious about Internet Marketing, we strongly recommend you to take a look at the Traffic Secrets 2.0 Course which is developed by the Internet Marketing pioneer, John Reese, who is a guru and authority in Internet Marketing. The course is using a step-by-step approach with video, notes and blue prints in guiding you to generating traffic to your website.
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